Tuesday, March 9, 2010
GOODISH
Google Inc and satellite TV operator Dish Network Corp are jointly testing a television programming search service. The service will run on TV set-top boxes which use elements of Google's Android wireless operating system. It allows users to search content from Dish as well as websites such as YouTube, and to personalize the lineup of shows. Google hopes to link the new service with its TV ad-brokering business, allowing it to target ads to individual households based on customer data. Such a service would be the latest among many media and technology companies’ attempts to merge video on the Web with traditional broadcast television. The search service will be tested on a small group of Google employees and their families.
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